School Related Commercial Assignment

School Related Commercial Assignment

You will make a thirty second professional style commercial for a school related group, sport, club, or after-school function etc. Your commercial should be shot and edited in a high-energy style that encourages the other students in the school to either participate in and/or support your chosen group. You will have time during class to shoot the video, or you can shoot before or after school. Each student must do their own commercial.


Commercial Assignment Requirements:

You must use Final Cut Express.
Fade In and Fade Out.
Commercial must be exactly thirty seconds
12 shot minimum-like music videos, most commercials use shots only two to five seconds in length.
Use music appropriate for the commercial and school group.
Use text in your commercial to emphasize in writing what you are trying to sell.
Create a nifty slogan or catch phrase. VERY IMPORTANT!
Use a variety of shots.
Shoot at least two complicated shots. For example, a ‘zoom in and pan’ or a ‘zoom out and truck’ etc.

We will work on treatments/emails to advisors/storyboards Monday the 4th.
Raw Footage is due the beginining of class Tuesday the 12th
Commercial is due at the end of the period Tuesday the 19th

This is a very quick assignment so please do not fall behind. You CAN start working on this now (as in after school today...reserve your camera pronto)

The next project after this is a documentary. You will begin this over break.