Commercial Treatment

Commercial Treatment

You will write a detailed treatment to the coach or advisor of your club/activity/sport you have chosen to make a commercial for (this is a terrible sentence). You will also send me a copy (CC) of this email.

List of advisors:
http://schools.shorelineschools.org/shorecrest/asb/index.php#list

Treatment questions you must answer in COMPLETE sentences.

What group have you selected as your subject?
Why did you select this group and why do you think you can make an interesting commercial for this group?
What is your original concept? How are you going to SELL your subject?
What will your tag line be? It needs to be something catchy and memorable.
What kind of music will you use in the background?
Please email the advisor or coach of your commercial subject. Schedule a time to shoot with this person. Include me on this email.

This treatment will be done during class on Monday.

School Related Commercial Assignment

School Related Commercial Assignment

You will make a thirty second professional style commercial for a school related group, sport, club, or after-school function etc. Your commercial should be shot and edited in a high-energy style that encourages the other students in the school to either participate in and/or support your chosen group. You will have time during class to shoot the video, or you can shoot before or after school. Each student must do their own commercial.


Commercial Assignment Requirements:

You must use Final Cut Express.
Fade In and Fade Out.
Commercial must be exactly thirty seconds
12 shot minimum-like music videos, most commercials use shots only two to five seconds in length.
Use music appropriate for the commercial and school group.
Use text in your commercial to emphasize in writing what you are trying to sell.
Create a nifty slogan or catch phrase. VERY IMPORTANT!
Use a variety of shots.
Shoot at least two complicated shots. For example, a ‘zoom in and pan’ or a ‘zoom out and truck’ etc.

We will work on treatments/emails to advisors/storyboards Monday the 4th.
Raw Footage is due the beginining of class Tuesday the 12th
Commercial is due at the end of the period Tuesday the 19th

This is a very quick assignment so please do not fall behind. You CAN start working on this now (as in after school today...reserve your camera pronto)

The next project after this is a documentary. You will begin this over break.

Commercial Slogans

http://www.angelfire.com/fl2/thisnthat/games/gamecomm1answ.html

Video 2

There is a mandatory after-school editing session this Thursday. SCNN footage and editing needs to be completed by Friday at the end of third period.

UCSC Film Students Made This Video for Maps

Exporting From Final Cut to Quicktime

Exporting From Final Cut to Quicktime

File>Export>Quicktime Movie>
Save the video using the naming convention and save it in the movies folder.

Next, control-click on the file in your movies folder and select g'et info'. Please make sure that everything under details and ownerships and permissions is set to 'read-write'.

Next, log onto to Vidstore.shorelineschools.org and drop it in the period four folder.

name:scvideo
password:sc1

Capturing In Final Cut

Capturing Video in Final Cut Pro or Express

1. Before you Capture you need to quit Final Cut
2. Put camera into VCR mode and plug in firewire
3. Open Final Cut
4 File>Log and Capture
5. Cue up Video to five seconds BEFORE the section you actually need and press play on the camera
6. PressCapture Now (note: you can name or describe your clip in this section)
7.Press Escape when you are done with each clip and repeat as needed

Clips wil show up in the project Bin