1. Use your time at home with a camera wisely. Having your own
camera is very helpful, but if you need to check out a camera from me
make sure you plan your video shoot ahead of time.
2. Do not rely on your friends. Your friends are not receiving a grade and therefore are not as motivated as you are.
3. Do not wait until the last minute to shoot. Procrastination will hurt you in this class.
4. Shoot multiple takes of your shots from different angles so you
have more to work with when you edit. It is highly recommend to shoot a
wide "master shot" of the whole scene and then shoot close-ups after.
5. Make every shot count. Do not shoot random footage. 6. Most importantly, attend class every day. A majority of the work in this class is done during class time. Students who are in class everyday usually receive a good grade.
You will make a thirty second professional style commercial for a school related group, sport, club, or after-school function etc. Your commercial should be shot and edited in a high-energy style that encourages the other students in the school to either participate in and/or support your chosen group. You will have time during class to shoot the video, or you can shoot before or after school. Each student must do their own commercial.
Raw footage for the commercial is due at the end of the period on Thursday, January 14.
You can use class time on the 12th and 14th to shoot commercials.
You can also shoot during lunch, after school, and during Highlander Home.
Commercial Assignment Requirements:
Fade In and Fade Out.
Commercial must be exactly thirty seconds
12 shot minimum-like music videos, most commercials use shots only two to five seconds in length.
Use music appropriate for the commercial and school group.
Use text in your commercial to emphasize in writing what you are trying to sell.
Create a nifty slogan or catch phrase. VERY IMPORTANT!
Use a variety of shots.
Shoot at least two complicated shots. For example, a ‘zoom in and pan’ or a ‘zoom out and truck’ etc.
Steps for assignment:
1. Answer Treatment questions below.
2. Email Treatment questions to adviser asking permission to shoot a commercial for the club, sport, or event. Introduce yourself.
Please ask if they would like to meet in person to discuss the commercial.
Please CC me in the email.
3. Begin storyboarding. Each commercial should have at least 12 shots. List all shots on your storyboard. Please do not use stick figures and make sure to explain each shot on the lines below the frames.
4. Record as needed. Raw footage is due January 14.
You will write a detailed commercial treatment and send it to the coach or advisor of your club/activity/sport etc. You will ask for their permission to make a commercial and also for suggestions. You will also send me a copy (CC) of this email.
Please answer the following questions in complete sentences on a piece of paper. Discuss your answers with the creator/editor and then turn in this sheet to me.
1. Is there an introduction to the documentary subject? Is it effective, why or why not?
2. Are the interview sound bytes kept between eight and fifteen seconds in length? Do the interviews move the story along? Are the interviews free of background noise?
3. Is there narration in the video? If there is no narration, are there titles that further the story? Are either of these an effective way to help tell the story?
4. Is the enough B-roll in the video? Does the B-Roll enhance the story or is it just filler? What other B-Roll footage is needed?
5. Is the story as a whole both interesting and engaging? Why or why not?
6. What music is used? Is there enough variety? Could more music be helpful?
7. Please list three suggestions to make this documentary more engaging.