Monday, February 28, 2011

SCNN Commercial Assignment

SCNN Commercial Assignment 

Professional Example 1

Professional Example 2

Professional Example 3


You will make a thirty second professional style commercial for a school related group, sport, club, or after-school function etc. Your commercial should be shot and edited in a high-energy style that encourages the other students in the school to either participate in and/or support your chosen group. You will have time during class to shoot the video, or you can shoot before or after school. Each student must do their own commercial.


Commercial Assignment Requirements:

Fade In and Fade Out.
Commercial must be exactly thirty seconds
12 shot minimum-like music videos, most commercials use shots only two to five seconds in length.
Use music appropriate for the commercial and school group.
Use text in your commercial to emphasize in writing what you are trying to sell.
Create a nifty slogan or catch phrase. VERY IMPORTANT!
Use a variety of shots.
Shoot at least two complicated shots. For example, a ‘zoom in and pan’ or a ‘zoom out and truck’ etc.

Steps for assignment:

1. Answer Treatment questions below.
2. Email Treatment questions to the adviser asking permission to shoot a commercial for the club, sport, or event. Introduce yourself and ask if they would like to meet in person.


Commercial Treatment

You will write a detailed commercial treatment and send it to the coach or advisor of your club/activity/sport etc. You will ask for their permission to make a commercial and also for suggestions. You will also send me a copy (CC) of this email.

List of advisors:
http://schools.shorelineschools.org/shorecrest/asb/index.php#list
School event Calendar



Treatment questions you must answer in COMPLETE sentences.

  1. What group have you selected as your subject?
  2. Why did you select this group and why do you think you can make an interesting commercial for this group?
  3. What is your original concept? How are you going to SELL your subject?
  4. What will your tag line be? It needs to be something catchy and memorable.
  5. What kind of music will you use in the background?
  6. Please email the advisor or coach of your commercial subject. Schedule a time to shoot with this person. Include me on this email.

Monday, February 07, 2011

Tuesday reading in Video 1

Please have the students start the day by reading and taking notes on these chapters in Cybercollege:
http://cybercollege.com/tvp050.htm
http://cybercollege.com/tvp051.htm
http://cybercollege.com/tvp052.htm

The students should read each section, take notes, and make sure they do the quizzes at the end of each section.

Please review your notes and study hard because we have a quiz Thursday!

Thursday, February 03, 2011

VIdeo 1 Sequence Assignment

Group 10-shot Sequence: A sequence is a series of shots connected together as part of a whole scene.

Example 1:

Example 2:

Example 3:
Example 4:
· 10 different shots
· Insert Shot
· Reaction Shot (cutaway)
Shoot a master shot of the whole sequence beginning to end
· Shoot every shot three different times from three different angles
· Raw Footage will be graded
· Edited video should include title, music, sound effects, and credits
No jump cuts
No continuity errors


Editing Requirements in Final Cut:

Fade in and fade out.
Title over black at the beginning.
Credits over black.
Music

One Filter
Fade In/Out Audio

Import your footage to Final Cut Pro with these simple steps:
  • Turn on camera
  • Put tape in camera
  • Put camera into VCR mode
  • Rewind Tape
  • Cue it to Correct Spot
  • Plug In Firewire to camera and computer
  • Open Final Cut
  • Go to File>Log and Capture
  • Hit Play on Camera
  • Hit Capture Now on Final Cut
  • Press esc to get out of Log and Capture
  • Your clips will show up in the upper left hand corner of the screen in the clip bin.
  • Save Final Cut Project
  • Disconnect firewire and camera
  • Quit Final Cut
  • Restart Final Cut

Tuesday, February 01, 2011

Hints For Success In This Class

1. Use your time at home with a camera wisely. Having your own camera is very helpful, but if you need to check out a camera from me make sure you plan your video shoot ahead of time.
2. Do not rely on your friends. Your friends are not receiving a grade and therefore are not as motivated as you are.
3. Do not wait until the last minute to shoot. Procrastination will hurt you in this class.
4. Shoot multiple takes of your shots from different angles so you have more to work with when you edit. It is highly recommend to shoot a wide "master shot" of the whole scene and then shoot close-ups after.
5. Make every shot count. Do not shoot random footage.

Reading For Today and Homework (Video 1)



This is reading for today and Thursday. Please take out a piece of paper to take notes on all bold faced words.
Please take the quiz at the bottom of each section. We will discuss all terms in class and you will be quizzed on the material shortly.

http://cybercollege.com/tvp001.htm
http://cybercollege.com/tvp001-2.htm
http://cybercollege.com/tvp017-2.htm
http://cybercollege.com/tvp022.htm