1. Did the editor avoid jump cuts and continuity errors?
2. Do you think the pacing is too slow, just right, or too fast? If you thought it was slow, what specifically needs cutting down?
3. How is the camera composition? Is it too shaky at times? Is the frame filled?
4. Is there a slogan in the video made in Title 3D?
5. Does the video fade in and fade out?
6. Is the product clear?
7. Is it clear what the director wants the audience to do?
8. Does the video fade out at exactly 30 seconds?
9. Is the video edited to the music (i.e. to the beat)?